UOBScholar Hub

UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.

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Hajjar, Samer

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General

Full Name

Hajjar, Samer

Title

Assistant Professor

Category

Full time faculty

Department

Department of Business Administration

Faculty

Faculty of Business and Management

UOB Email

samer.hajjar@balamand.edu.lb

Other emails

samerhajjar1@hotmail.com

UOB Author ID

A02712

Campus

Koura

UOB join date

29-08-2016

End Date

31-08-2022

Phone Extension

3853

Publications

All

Articles

Conf. Papers & Presentations

Books & Book Chapters

Author

Subject

Date issued

9 2020 - 2025
10 2010 - 2019

Type

Results 1-19 of 19 (Search time: 0.0 seconds).

	Issue Date	Title	Author(s)
1	2018	The political marketing guide	Hajjar, Samer
2	2017	Peut-on utiliser la provocation dans les publicité environnementale ?	Hajjar, Samer ; Dekhili, Sihem
3	2018	La contestation de la publicité environnementale: perceptions des consommateurs et point de vue des professionnels	Hajjar, Samer ; Dekhili, Sihem
4	3-Aug-2022	Investigating the causes and consequences of addiction to high-Tech brands	Hajjar, Samer ; Kaskas, Mariam; Tlaiss, Salma
5	2022	Impact of electronic word-of-mouth on brand relationship and purchase intention: the case of the smartphone industry	Hajjar, Samer
6	2018	How french consumers perceive the ethnic products: the case of nike hijab	Hajjar, Samer ; Ouaida, Fadila
7	2021	How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotels	Laurent B. Yacoub ; Hajjar, Samer
8	2020	Exploring the effects of social media addiction on consumer behaviour	Hajjar, Samer
9	2019	Examining the impact of provocation in green advertising on consumers' attitudes and perceptions	Hajjar, Samer ; Dekhili, Sihem
10	2020	Examining Lebanese consumers' negative attitudes toward banks	Hajjar, Samer
11	2018	An empirical test of a model of resistance to political marketing	Hajjar, Samer
12	2016	The effectiveness conditions for a responsible environmental communication	Hajjar, Samer ; Dekhili, Sihem
13	2018	Drivers of resistance to lebanese political marketing campaigns: an exploratory analysis	Hajjar, Samer
14	2-Jan-2022	Digital marketing jobs: What are recruiters looking for?	Hajjar, Samer
15	29-Mar-2022	Attitudes toward femvertising in the middle east: the case of Lebanon	Hajjar, Samer
16	2021	Artificial intelligence in marketing education programs	Hajjar, Samer ; Karam, Scarlett; Borna, Shaheen
17	2020	An analysis of factors affecting mobile banking adoption	Hajjar, Samer ; Ouaida, Fadila
18	2016	Acquirers market performance: pre versus po0st-SOX 2002 periods	Kassamany, T; Hajjar, Samer ; Menassa, Elie
19	2017	50 short stories and examples explaining basic concepts of Marketing	Hajjar, Samer