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Title: Examining the impact of provocation in green advertising on consumers' attitudes and perceptions
Authors: Hajjar, Samer 
Dekhili, Sihem
Affiliations: Department of Business Administration 
Keywords: Consumer’s skepticism
Sustainable development
Green advertising
Provocative ads
Issue Date: 2019
Publisher: Springer
Part of: Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series
Open URL: Link to full text
Type: Book Chapter
Appears in Collections:Department of Business Administration

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