Please use this identifier to cite or link to this item:
|Title:||Examining the impact of provocation in green advertising on consumers' attitudes and perceptions||Authors:||Hajjar, Samer
|Affiliations:||Department of Business Administration||Keywords:||Consumer’s skepticism
|Issue Date:||2019||Publisher:||Springer||Part of:||Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series||URI:||https://scholarhub.balamand.edu.lb/handle/uob/1075||Open URL:||Link to full text||Type:||Book Chapter|
|Appears in Collections:||Department of Business Administration|
Show full item record
checked on Mar 21, 2023
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.