UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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https://scholarhub.balamand.edu.lb/handle/uob/1075| Title: | Examining the impact of provocation in green advertising on consumers' attitudes and perceptions | Authors: | Hajjar, Samer Dekhili, Sihem |
Affiliations: | Department of Business Administration | Keywords: | Consumer’s skepticism Sustainable development Green advertising Greenbashing Provocative ads Netnography |
Issue Date: | 2019 | Publisher: | Springer | Part of: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series | URI: | https://scholarhub.balamand.edu.lb/handle/uob/1075 | Open URL: | Link to full text | Type: | Book Chapter |
| Appears in Collections: | Department of Business Administration |
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