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Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/1075
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dc.contributor.authorHajjar, Sameren_US
dc.contributor.authorDekhili, Sihemen_US
dc.date.accessioned2020-12-23T08:42:14Z-
dc.date.available2020-12-23T08:42:14Z-
dc.date.issued2019-
dc.identifier.urihttps://scholarhub.balamand.edu.lb/handle/uob/1075-
dc.language.isoengen_US
dc.publisherSpringeren_US
dc.subjectConsumer’s skepticismen_US
dc.subjectSustainable developmenten_US
dc.subjectGreen advertisingen_US
dc.subjectGreenbashingen_US
dc.subjectProvocative adsen_US
dc.subjectNetnographyen_US
dc.titleExamining the impact of provocation in green advertising on consumers' attitudes and perceptionsen_US
dc.typeBook Chapteren_US
dc.contributor.affiliationDepartment of Business Administrationen_US
dc.date.catalogued2018-11-21-
dc.description.statusPublisheden_US
dc.identifier.OlibID187348-
dc.identifier.openURLhttps://link.springer.com/chapter/10.1007/978-3-030-02568-7_1en_US
dc.relation.ispartoftextDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science book seriesen_US
dc.provenance.recordsourceOliben_US
crisitem.author.parentorgFaculty of Business and Management-
Appears in Collections:Department of Business Administration
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