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UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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https://scholarhub.balamand.edu.lb/handle/uob/5341| Title: | Investigating the causes and consequences of addiction to high-Tech brands | Authors: | Hajjar, Samer Kaskas, Mariam Tlaiss, Salma |
Affiliations: | Department of Business Administration | Keywords: | Addiction Brand Addiction Consumer Well-Being Consumer–Brand Relationship High-Tech Brands |
Issue Date: | 2022-08-03 | Publisher: | Taylor & Francis Online | Part of: | Technology Analysis & Strategic Management | Start page: | 1 | End page: | 14 | Abstract: | The purpose of this research is to investigate the causes and consequences of high-tech brands. We surveyed 360 customers in Lebanon on the causes and effects of brand addiction. The results show that brand love, brand liking, brand attachment, and brand passion have a positive impact on brand addiction. Also, our study reveals that addiction to high-tech brands has a positive impact on life happiness and self-esteem. This research offers new theoretical and managerial contributions to the research of brand addiction. |
URI: | https://scholarhub.balamand.edu.lb/handle/uob/5341 | ISSN: | 09537325 | DOI: | 10.1080/09537325.2021.1934438 | Ezproxy URL: | Link to full text | Type: | Journal Article |
| Appears in Collections: | Department of Business Administration |
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