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Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/5341
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dc.contributor.authorHajjar, Sameren_US
dc.contributor.authorKaskas, Mariamen_US
dc.contributor.authorTlaiss, Salmaen_US
dc.date.accessioned2022-01-21T06:55:45Z-
dc.date.available2022-01-21T06:55:45Z-
dc.date.issued2022-08-03-
dc.identifier.issn09537325-
dc.identifier.urihttps://scholarhub.balamand.edu.lb/handle/uob/5341-
dc.description.abstractThe purpose of this research is to investigate the causes and consequences of high-tech brands. We surveyed 360 customers in Lebanon on the causes and effects of brand addiction. The results show that brand love, brand liking, brand attachment, and brand passion have a positive impact on brand addiction. Also, our study reveals that addiction to high-tech brands has a positive impact on life happiness and self-esteem. This research offers new theoretical and managerial contributions to the research of brand addiction.en_US
dc.language.isoengen_US
dc.publisherTaylor & Francis Onlineen_US
dc.subjectAddictionen_US
dc.subjectBrand Addictionen_US
dc.subjectConsumer Well-Beingen_US
dc.subjectConsumer–Brand Relationshipen_US
dc.subjectHigh-Tech Brandsen_US
dc.titleInvestigating the causes and consequences of addiction to high-Tech brandsen_US
dc.typeJournal Articleen_US
dc.identifier.doi10.1080/09537325.2021.1934438-
dc.identifier.scopus2-s2.0-85106701102-
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/85106701102-
dc.contributor.affiliationDepartment of Business Administrationen_US
dc.description.startpage1en_US
dc.description.endpage14en_US
dc.date.catalogued2020-01-21-
dc.description.statusPublisheden_US
dc.identifier.ezproxyURLhttp://ezsecureaccess.balamand.edu.lb/login?url=https://doi.org/10.1080/09537325.2021.1934438en_US
dc.relation.ispartoftextTechnology Analysis & Strategic Managementen_US
crisitem.author.parentorgFaculty of Business and Management-
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