Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/5320
Title: Digital marketing jobs: What are recruiters looking for?
Authors: Hajjar, Samer 
Affiliations: Department of Business Administration 
Keywords: Business schools
Digital marketing
Digitalization
Marketing education
Issue Date: 2022
Publisher: Taylor & Francis Online
Part of: Journal of Education for Business
Volume: 97
Issue: 1
Abstract: 
This research evaluates the current responsibilities, skills, and knowledge set required of digital marketing professionals. It identifies roles, qualifications, competencies, and desirable personality traits within the digital marketing environment. Our content analysis of 320 job announcements posted in 2019 and 2020 resulted in a picture of knowledge, skill, and qualification sets sought from prospective digital marketing professionals. Technological advances increasingly demand knowledge related to soft and technical skills. The results of this study provide insight into the current and ideal future curriculum design of digital marketing programs.
URI: https://scholarhub.balamand.edu.lb/handle/uob/5320
ISSN: 08832323
DOI: 10.1080/08832323.2021.1884520
Ezproxy URL: Link to full text
Type: Journal Article
Appears in Collections:Department of Business Administration

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