The political marketing guide

Abstract

A practical guide to improve political marketing campaigns. The major focus of this book covers proven tips and techniques to help the political actor to launch a successful political marketing campaign. This book gives politicians a variety of techniques, methods, and ideas to improve the efficiency of their political marketing campaigns. A series of elections and referendums across the world occurred in last two years (2016 and 2017) and taught us some lessons. Many recommendations and tips are given in this book based on these lessons in order to improve the political marketing strategies. This book is targeted to politicians, marketers and people who are interested in or are directly involved in political marketing.