UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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https://scholarhub.balamand.edu.lb/handle/uob/5192| Title: | Exploring the effects of social media addiction on consumer behaviour | Authors: | Hajjar, Samer | Affiliations: | Department of Business Administration | Keywords: | Addiction Consumer behaviour Social media Social networks |
Issue Date: | 2020 | Part of: | International Journal of Technology Marketing | Volume: | 14 | Issue: | 4 | Abstract: | This study investigates the influence of social media addiction on consumer behaviour. While the research done so far focuses on the study of the psychological effects of addiction to social media, this paper underlines its impacts on buyer behaviour. Based on a cross-cultural study, the authors show that addiction to social media has an impact on buying behaviour and attitudes towards brands. The authors consequently draw some implications from their findings. |
URI: | https://scholarhub.balamand.edu.lb/handle/uob/5192 | ISSN: | 1741878X | DOI: | 10.1504/IJTMKT.2020.114034 | Type: | Journal Article |
| Appears in Collections: | Department of Business Administration |
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