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Title: Exploring the effects of social media addiction on consumer behaviour
Authors: Hajjar, Samer 
Affiliations: Department of Business Administration 
Keywords: Addiction
Consumer behaviour
Social media
Social networks
Issue Date: 2020
Part of: International Journal of Technology Marketing
Volume: 14
Issue: 4
This study investigates the influence of social media addiction on consumer behaviour. While the research done so far focuses on the study of the psychological effects of addiction to social media, this paper underlines its impacts on buyer behaviour. Based on a cross-cultural study, the authors show that addiction to social media has an impact on buying behaviour and attitudes towards brands. The authors consequently draw some implications from their findings.
ISSN: 1741878X
DOI: 10.1504/IJTMKT.2020.114034
Type: Journal Article
Appears in Collections:Department of Business Administration

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