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Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/5192
DC FieldValueLanguage
dc.contributor.authorHajjar, Sameren_US
dc.date.accessioned2021-11-25T09:39:11Z-
dc.date.available2021-11-25T09:39:11Z-
dc.date.issued2020-
dc.identifier.issn1741878X-
dc.identifier.urihttps://scholarhub.balamand.edu.lb/handle/uob/5192-
dc.description.abstractThis study investigates the influence of social media addiction on consumer behaviour. While the research done so far focuses on the study of the psychological effects of addiction to social media, this paper underlines its impacts on buyer behaviour. Based on a cross-cultural study, the authors show that addiction to social media has an impact on buying behaviour and attitudes towards brands. The authors consequently draw some implications from their findings.en_US
dc.language.isoengen_US
dc.subjectAddictionen_US
dc.subjectConsumer behaviouren_US
dc.subjectSocial mediaen_US
dc.subjectSocial networksen_US
dc.titleExploring the effects of social media addiction on consumer behaviouren_US
dc.typeJournal Articleen_US
dc.identifier.doi10.1504/IJTMKT.2020.114034-
dc.identifier.scopus2-s2.0-85103913320-
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/85103913320-
dc.contributor.affiliationDepartment of Business Administrationen_US
dc.description.volume14en_US
dc.description.issue4en_US
dc.date.catalogued2021-
dc.description.statusPublisheden_US
dc.relation.ispartoftextInternational Journal of Technology Marketingen_US
dc.description.campusFOM main campusen_US
crisitem.author.parentorgFaculty of Business and Management-
Appears in Collections:Department of Business Administration
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