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Department of Business Administration
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Author:  Hajjar, Samer

Results 1-20 of 22 (Search time: 0.0 seconds).

Issue DateTitleAuthor(s)
1201750 short stories and examples explaining basic concepts of MarketingHajjar, Samer 
22016Acquirers market performance: pre versus po0st-SOX 2002 periodsKassamany, T; Hajjar, Samer ; Menassa, Elie 
32020An analysis of factors affecting mobile banking adoptionHajjar, Samer ; Ouaida, Fadila
42021Artificial intelligence in marketing education programsHajjar, Samer ; Karam, Scarlett; Borna, Shaheen
529-Mar-2022Attitudes toward femvertising in the middle east: the case of LebanonHajjar, Samer 
62-Jan-2022Digital marketing jobs: What are recruiters looking for?Hajjar, Samer 
72018Drivers of resistance to lebanese political marketing campaigns: an exploratory analysisHajjar, Samer 
82016The effectiveness conditions for a responsible environmental communicationHajjar, Samer ; Dekhili, Sihem
92018An empirical test of a model of resistance to political marketingHajjar, Samer 
102020Examining Lebanese consumers' negative attitudes toward banksHajjar, Samer 
112019Examining the impact of provocation in green advertising on consumers' attitudes and perceptionsHajjar, Samer ; Dekhili, Sihem
122020Exploring the effects of social media addiction on consumer behaviourHajjar, Samer 
132021How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotelsLaurent B. Yacoub ; Hajjar, Samer 
142018How french consumers perceive the ethnic products: the case of nike hijabHajjar, Samer ; Ouaida, Fadila
152020Identifying the drivers of resistance to corporate social responsibility: the case of lebanese SMEsHajjar, Samer ; Ouaida, Fadila
162022Impact of electronic word-of-mouth on brand relationship and purchase intention: the case of the smartphone industryHajjar, Samer 
173-Aug-2022Investigating the causes and consequences of addiction to high-Tech brandsHajjar, Samer ; Kaskas, Mariam; Tlaiss, Salma
182018La contestation de la publicité environnementale: perceptions des consommateurs et point de vue des professionnelsHajjar, Samer ; Dekhili, Sihem
192017Peut-on utiliser la provocation dans les publicité environnementale ?Hajjar, Samer ; Dekhili, Sihem
202018The political marketing guideHajjar, Samer