Please use this identifier to cite or link to this item:
Title: Fundraising for life: children cancer center of Lebanon
Authors: Khayr Yaacoub, Hala 
Kfoury, Jessica El
Ayoub, Elias
Rihana, Lea
Affiliations: Department of Business Administration 
Keywords: Challenges
Children cancer center
Subjects: Marketing stratégique.
Issue Date: 2015
Part of: Emerald emerging market case studies
Volume: 5
Issue: 6
Start page: 1
End page: 15
Subject area Fundraising, Marketing Strategy. Study level/applicability Undergraduate and Postgraduate. Case overview Professional fundraising plays a key role in the operation and sustainability of various forms of organizations, particularly non-governmental organizations (NGOs). "Fundraising for Life" is the success story of a center that is totally dependent on fundraising to achieve its mission of lifesaving and treatment for children with chronic diseases regardless of their financial situation. This case sheds the light on the primary sources of contributions, the importance of an integrated development program, the mutual benefits of partnering with other entities and the challenges encountered in the fundraising endeavors in this developing and unstable part of the world. Expected learning outcomes The students will be able to explore the current practices used in fundraising as well as the marketing and communication strategies employed in nurturing and maintaining relations with potential donors and partners. They will also be able to explore the internal and external challenges and opportunities available for fundraisers. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email to request teaching notes.
DOI: 10.1108/EEMCS-12-2014-0298
Ezproxy URL: Link to full text
Type: Journal Article
Appears in Collections:Department of Business Administration

Show full item record

Record view(s)

checked on Feb 5, 2023

Google ScholarTM


Dimensions Altmetric

Dimensions Altmetric

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.