UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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Browsing by Author Dekhili, Sihem
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
|---|---|---|
| 2016 | The effectiveness conditions for a responsible environmental communication | Hajjar, Samer ; Dekhili, Sihem |
| 1-Jan-2021 | The Effectiveness of “Provocation” in Environmental Advertising: Beware of “Greenbashing” | Dekhili, Sihem; Elhajjar, Samer |
| 2019 | Examining the impact of provocation in green advertising on consumers' attitudes and perceptions | Hajjar, Samer ; Dekhili, Sihem |
| 2018 | La contestation de la publicité environnementale: perceptions des consommateurs et point de vue des professionnels | Hajjar, Samer ; Dekhili, Sihem |
| 2017 | Peut-on utiliser la provocation dans les publicité environnementale ? | Hajjar, Samer ; Dekhili, Sihem |
| 2018 | Why do consumers negatively evaluate green advertising? | Hajjar, Samer ; Dekhili, Sihem |