UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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https://scholarhub.balamand.edu.lb/handle/uob/1277| Title: | Why do consumers negatively evaluate green advertising? | Authors: | Hajjar, Samer Dekhili, Sihem |
Affiliations: | Department of Business Administration | Issue Date: | 2018 | Conference: | AMS World Markering Congress (27-29 June 2018 : Universidade Lusiada-Norte, Portugal) | URI: | https://scholarhub.balamand.edu.lb/handle/uob/1277 | Type: | Conference Paper |
| Appears in Collections: | Department of Business Administration |
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