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Title: Why do consumers negatively evaluate green advertising?
Authors: Hajjar, Samer 
Dekhili, Sihem
Affiliations: Department of Business Administration 
Issue Date: 2018
Conference: AMS World Markering Congress (27-29 June 2018 : Universidade Lusiada-Norte, Portugal) 
Type: Conference Paper
Appears in Collections:Department of Business Administration

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