Please use this identifier to cite or link to this item:
Title: Socio-economic Strategic Venturing: Storytelling the Entrepreneur’s Future
Authors: Hillon, Yue Cai
Hillon, Mark E.
Nehme, Ziaf
Affiliations: Department of Business Administration 
Keywords: Ante-narrative
Strategic venturing
Issue Date: 2023-01-01
Part of: A World Scientific Encyclopedia of Business Storytelling Set 1 (In 5 Volumes): Corporate and Business Strategies of Business Storytelling
Start page: 131
End page: 146
An entrepreneurial venture needs to focus on the future, but actors influence everything new with ante-narratives of before, beneath, between, and bets. Storytelling intervention research reveals these ante-narrative forces and SEAM guides the process with anti-narrative perspectives to prevent dysfunctions. Beneficial ante-narratives also help prepare one for healthy functioning, as alternative futures for the living story of the enterprise are rehearsed prior to launch.
ISBN: 9789811279911
DOI: 10.1142/9789811273537_0008
Type: Book Chapter
Appears in Collections:Department of Business Administration

Show full item record

Record view(s)

checked on Feb 22, 2024

Google ScholarTM


Dimensions Altmetric

Dimensions Altmetric

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.