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https://scholarhub.balamand.edu.lb/handle/uob/6112| Title: | The J's experience : the creation of a new business and its marketing plan | Authors: | Abboud, Raja | Advisors: | Khoury, Josiane El | Keywords: | Pre-Launching, SWOT, 4P’s, VALS, J’s Experience. | Subjects: | New business enterprises--Management Marketing--Planning University of Balamand--Dissertations Dissertations, Academic |
Issue Date: | 2022 | Abstract: | This study highlights the pre-launching of a marketing firm, studying the market as the company prepares to launch. The aim of this project was to spearhead a successful market penetration in the introductory phase of the J’s Experience’s Lifecycle, and to share awareness of its existence. What was witnessed, throughout this endeavor, was a successful pre-launching of the firm. |
Description: | Includes bibliographical references (p. 40-41) |
URI: | https://scholarhub.balamand.edu.lb/handle/uob/6112 | Rights: | This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder | Type: | Project |
| Appears in Collections: | UOB Theses and Projects |
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