Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/6112
Title: The J's experience : the creation of a new business and its marketing plan
Authors: Abboud, Raja
Advisors: Khoury, Josiane El 
Keywords: Pre-Launching, SWOT, 4P’s, VALS, J’s Experience.
Subjects: New business enterprises--Management
Marketing--Planning
University of Balamand--Dissertations
Dissertations, Academic
Issue Date: 2022
Abstract: 
This study highlights the pre-launching of a marketing firm, studying the market as the company prepares to launch. The aim of this project was to spearhead a successful market penetration in the introductory phase of the J’s Experience’s Lifecycle, and to share awareness of its existence. What was witnessed, throughout this endeavor, was a successful pre-launching of the firm.
Description: 
Includes bibliographical references (p. 40-41)
URI: https://scholarhub.balamand.edu.lb/handle/uob/6112
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Type: Project
Appears in Collections:UOB Theses and Projects

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