UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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Browsing by Subject Marketing--Planning
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 2021 | Integrated marketing communications plan for doctor Johnny Youssef's clinic | Chehade, Jana |
| 2022 | The J's experience : the creation of a new business and its marketing plan | Abboud, Raja |
| 2023 | Rebranding of JSN a Lebanese detergents and soaps company | Jreige, Elsa |
| 2021 | The reliance on digital marketing and social media platforms by organizations as means to improve revenue : the case of hotels in North Lebanon | Jundi, Tala Al; Chaker, Layal |