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Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/6112
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dc.contributor.advisorKhoury, Josiane Elen_US
dc.contributor.authorAbboud, Rajaen_US
dc.date.accessioned2022-10-13T09:49:10Z-
dc.date.available2022-10-13T09:49:10Z-
dc.date.issued2022-
dc.identifier.urihttps://scholarhub.balamand.edu.lb/handle/uob/6112-
dc.descriptionIncludes bibliographical references (p. 40-41)en_US
dc.description.abstractThis study highlights the pre-launching of a marketing firm, studying the market as the company prepares to launch. The aim of this project was to spearhead a successful market penetration in the introductory phase of the J’s Experience’s Lifecycle, and to share awareness of its existence. What was witnessed, throughout this endeavor, was a successful pre-launching of the firm.en_US
dc.description.statementofresponsibilityby Raja Abbouden_US
dc.format.extent1 online resource (viii, 41 pages) : ill., tablesen_US
dc.language.isoengen_US
dc.rightsThis object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holderen_US
dc.subjectPre-Launching, SWOT, 4P’s, VALS, J’s Experience.en_US
dc.subject.lcshNew business enterprises--Managementen_US
dc.subject.lcshMarketing--Planningen_US
dc.subject.lcshUniversity of Balamand--Dissertationsen_US
dc.subject.lcshDissertations, Academicen_US
dc.titleThe J's experience : the creation of a new business and its marketing planen_US
dc.typeProjecten_US
dc.contributor.corporateUniversity of Balamanden_US
dc.contributor.departmentDepartment of Mass Media and Communicationen_US
dc.contributor.facultyFaculty of Arts and Sciencesen_US
dc.contributor.institutionUniversity of Balamanden_US
dc.date.catalogued2022-10-13-
dc.description.degreeMA in Mass Communicationsen_US
dc.description.statusUnpublisheden_US
dc.identifier.OlibID300444-
dc.rights.accessrightsThis item is under embargo until end of year 2024en_US
dc.provenance.recordsourceOliben_US
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