Please use this identifier to cite or link to this item:
|Title:||Effect of electronic word of mouth on brand relationship and purchase intention||Authors:||Haidar, Santa
|Advisors:||Hajjar, Samer||Subjects:||Brand choice
Technological innovations--Economic aspects
Includes bibliographical references (p. 65-83).
Supervised by Dr. Samer Hajjar.
|URI:||https://scholarhub.balamand.edu.lb/handle/uob/3584||Rights:||This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder||Type:||Project|
|Appears in Collections:||UOB Theses and Projects|
Show full item record
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.