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Title: Effect of electronic word of mouth on brand relationship and purchase intention
Authors: Haidar, Santa
Deeb, Ramy
Advisors: Hajjar, Samer 
Subjects: Brand choice
Word-of-mouth advertising
Technological innovations--Economic aspects
Issue Date: 2019
Includes bibliographical references (p. 65-83).

Supervised by Dr. Samer Hajjar.
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Type: Project
Appears in Collections:UOB Theses and Projects

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