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Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/3584
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dc.contributor.advisorHajjar, Sameren_US
dc.contributor.authorHaidar, Santaen_US
dc.contributor.authorDeeb, Ramyen_US
dc.date.accessioned2020-12-23T14:37:02Z-
dc.date.available2020-12-23T14:37:02Z-
dc.date.issued2019-
dc.identifier.urihttps://scholarhub.balamand.edu.lb/handle/uob/3584-
dc.descriptionIncludes bibliographical references (p. 65-83).en_US
dc.description.statementofresponsibilityby Santa Haidar, Ramy Deeben_US
dc.format.extentviii, 83 p. :ill., tables ;30 cm +1 CD-Rom (4 3/4 in.)en_US
dc.language.isoengen_US
dc.rightsThis object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holderen_US
dc.subject.lcshBrand choiceen_US
dc.subject.lcshWord-of-mouth advertisingen_US
dc.subject.lcshTechnological innovations--Economic aspectsen_US
dc.titleEffect of electronic word of mouth on brand relationship and purchase intentionen_US
dc.typeProjecten_US
dc.contributor.departmentDepartment of Business Administrationen_US
dc.contributor.facultyFaculty of Business and Managementen_US
dc.contributor.institutionUniversity of Balamanden_US
dc.date.catalogued2019-05-30-
dc.description.degreeMaster in Business Administration (MBA)en_US
dc.description.statusPublisheden_US
dc.identifier.ezproxyURLhttp://ezsecureaccess.balamand.edu.lb/login?url=http://uoblibraries.balamand.edu.lb/projects_and_theses/1104220588.pdfen_US
dc.identifier.OlibID192202-
dc.provenance.recordsourceOliben_US
Appears in Collections:UOB Theses and Projects
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