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Title: An assessment of outdoor billboard advertising effectiveness
Authors: Salem, Walid
Rihana, Nicolas
Advisors: Khayr Yaacoub, Hala 
Subjects: Billboards--Lebanon
Advertising, Outdoors--Lebanon
Issue Date: 2010
Includes bibliographical references (p. 82-84).

Supervised by Dr. Hala Khayr.
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Type: Project
Appears in Collections:UOB Theses and Projects

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