Please use this identifier to cite or link to this item:
https://scholarhub.balamand.edu.lb/handle/uob/3566
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Khayr Yaacoub, Hala | en_US |
dc.contributor.author | Salem, Walid | en_US |
dc.contributor.author | Rihana, Nicolas | en_US |
dc.date.accessioned | 2020-12-23T14:36:52Z | - |
dc.date.available | 2020-12-23T14:36:52Z | - |
dc.date.issued | 2010 | - |
dc.identifier.uri | https://scholarhub.balamand.edu.lb/handle/uob/3566 | - |
dc.description | Includes bibliographical references (p. 82-84). | en_US |
dc.description.statementofresponsibility | by Walid Salem, Nicolas Rihana | en_US |
dc.format.extent | ix, 84 p. :ill., tables ;30 cm +1 CD-Rom (4 3/4 in.) | en_US |
dc.language.iso | eng | en_US |
dc.rights | This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder | en_US |
dc.subject.lcsh | Billboards--Lebanon | en_US |
dc.subject.lcsh | Advertising, Outdoors--Lebanon | en_US |
dc.title | An assessment of outdoor billboard advertising effectiveness | en_US |
dc.type | Project | en_US |
dc.contributor.corporate | University of Balamand | en_US |
dc.contributor.department | Department of Business Administration | en_US |
dc.contributor.faculty | Faculty of Business and Management | en_US |
dc.contributor.institution | University of Balamand | en_US |
dc.date.catalogued | 2011-06-30 | - |
dc.description.degree | Master in Business Administration (MBA) | en_US |
dc.description.status | Unpublished | en_US |
dc.identifier.OlibID | 112126 | - |
dc.provenance.recordsource | Olib | en_US |
Appears in Collections: | UOB Theses and Projects |
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