UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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https://scholarhub.balamand.edu.lb/handle/uob/2455| Title: | Purchasing intention and word of mouth: a modification of the theory of planned behavior | Authors: | Menassa, Elie Hallab, S. |
Affiliations: | Department of Business Administration | Issue Date: | 2014 | Part of: | California business review | Volume: | 2 | Issue: | 2 | Start page: | 21 | End page: | 44 | URI: | https://scholarhub.balamand.edu.lb/handle/uob/2455 | Type: | Journal Article |
| Appears in Collections: | Department of Business Administration |
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