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|Title:||Purchasing intention and word of mouth : A modification of the theory of planned behavior||Authors:||Menassa, Elie
|Affiliations:||Department of Business Administration||Issue Date:||2014||Part of:||California business review||Volume:||2||Issue:||2||Start page:||21||End page:||44||URI:||https://scholarhub.balamand.edu.lb/handle/uob/2455||Type:||Journal Article|
|Appears in Collections:||Department of Business Administration|
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