Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/2455
Title: Purchasing intention and word of mouth : A modification of the theory of planned behavior
Authors: Menassa, Elie 
Hallab, S.
Affiliations: Department of Business Administration 
Issue Date: 2014
Part of: California business review
Volume: 2
Issue: 2
Start page: 21
End page: 44
URI: https://scholarhub.balamand.edu.lb/handle/uob/2455
Type: Journal Article
Appears in Collections:Department of Business Administration

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