Please use this identifier to cite or link to this item:
Title: Purchasing intention and word of mouth: a modification of the theory of planned behavior
Authors: Menassa, Elie 
Hallab, S.
Affiliations: Department of Business Administration 
Issue Date: 2014
Part of: California business review
Volume: 2
Issue: 2
Start page: 21
End page: 44
Type: Journal Article
Appears in Collections:Department of Business Administration

Show full item record

Record view(s)

checked on Dec 8, 2021

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.