Corporate social responsibility and green economy: the perception of lebanese business leaders

Abstract

This paper attempts to explore the perception of the Lebanese business leaders on Green Economy, Corporate Social Responsibility (CSR) and their inter-relationships. Qualitative and deductive in nature, this paper uses 14 semi-structured interviews and the applied thematic analysis to outline the perception of business leaders. The findings deliver insight on the positive attitude of business leaders in regards to adopting a Green Economy model in Lebanon, reinforced by a consensus on the government leadership essentiality in implementing CSR policies. Further empirical and quantitative research would lead to better understanding of the phenomena, and would better inform CSR policy making on the practical level. The originality of the papers stems from applying the various CSR and Green Economy concepts to the societal setting of cultural diversity.