UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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Browsing by Subject Consumer behavior
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | Examining Lebanese consumers' negative attitudes toward banks | Hajjar, Samer |
| 4-Feb-2024 | The Influence of Sustainable Fashion on Consumer Behavior and Purchasing Habits in Lebanon | Hamati, Lea; Nasr, Rita; Khayr Yaacoub, Hala ; Nemar, Sam El |
| 2014 | The role of political colors in consumer behavior | Khayr Yaacoub, Hala ; Saab, Gretta ; Najjar, Rania |
| 2007 | Successful brand building | Nehme, Ziad ; Kabbara, Abdallah |