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Title: Successful brand building
Authors: Nehme, Ziad 
Kabbara, Abdallah
Advisors: Ismail, Zuheir
Subjects: Brand name products--Marketing
Consumer behavior
Issue Date: 2007
Bibliography: p. 61-63.
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Type: Project
Appears in Collections:UOB Theses and Projects

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