Please use this identifier to cite or link to this item:
https://scholarhub.balamand.edu.lb/handle/uob/3491
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Ismail, Zuheir | en_US |
dc.contributor.author | Nehme, Ziad | en_US |
dc.contributor.author | Kabbara, Abdallah | en_US |
dc.date.accessioned | 2020-12-23T14:36:22Z | - |
dc.date.available | 2020-12-23T14:36:22Z | - |
dc.date.issued | 2007 | - |
dc.identifier.uri | https://scholarhub.balamand.edu.lb/handle/uob/3491 | - |
dc.description | Bibliography: p. 61-63. | en_US |
dc.description.statementofresponsibility | by Ziad Nehme and Abdallah Kabbara ; supervised by Zuheir Ismail | en_US |
dc.format.extent | vii, 71 p. : ill., tables +1 computer optical disc (4 3/4 in), (2 copies) | en_US |
dc.language.iso | eng | en_US |
dc.rights | This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder | en_US |
dc.subject.lcsh | Brand name products--Marketing | en_US |
dc.subject.lcsh | Consumer behavior | en_US |
dc.title | Successful brand building | en_US |
dc.type | Project | en_US |
dc.contributor.department | Department of Business Administration | en_US |
dc.contributor.faculty | Faculty of Business and Management | en_US |
dc.contributor.institution | University of Balamand | en_US |
dc.date.catalogued | 2007-11-01 | - |
dc.description.degree | Master in Business Administration (MBA) | en_US |
dc.description.status | Unpublished | en_US |
dc.identifier.OlibID | 82928 | - |
dc.provenance.recordsource | Olib | en_US |
Appears in Collections: | UOB Theses and Projects |
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