Rebranding of JSN a Lebanese detergents and soaps company

Abstract

As a local detergents and soaps company, it is very crucial to stay updated and modern throughout the days that are passing by. That is why JSN, that is more than twenty years in the business, with no new design and communication, needs to be rebranded from scratch. The mission of this project is to change the market plan from big corporates to retail sales. Even with the designing process, it is important to change the look of the product as well as creating new packaging that will fit the market’s needs. As a rebranding project, it is a main aim to keep the name of JSN in the picture for several reasons, like brand recognition. If the existing brand already has some level of recognition, it is very important for it to be keeping the name. Changing the name can cause confusion and make it more difficult for customers to identify and remember the brand. Another reason is maintaining continuity and helping the already acquired customers to recognize the name. It can help with the familiarity for existing customers. This can be important if the brand has a loyal customer base that may be resistant to change. A simple design approach is used in this rebranding because clarity and differentiation is important in such project, while also being cost-effective and having broad appeal. By focusing on a few key design elements, a brand can create a strong visual identity that is easily recognizable, while also being easier to maintain over time. A simple design can help communicate the product's value proposition clearly, stand out from other companies’ competition, and maintain consistency across different product lines other than JSN. Finally, being a company selling popular products, JSN will address its using above-the-line media such as unipoles, TVC, and press ads.