Strategies employed by Lebanese women to sustain their businesses during multiple crises

Abstract

In the past few years, Lebanon has been through a series of very serious crises that have had a big effect on both society as a whole and businesses in particular. This project looks into how these problems have affected the businesses of Lebanese women and tries to find out what these strong women do to keep their businesses going during times of trouble. To reach this goal, the project takes a qualitative inductive exploratory approach, using thematic analysis based on interviews with Lebanese women who own businesses, particularly in North Lebanon. The results of this study show that Lebanese women entrepreneurs use strategies like adaptation, collaboration, resilience, innovation, and crisis management to help them deal with difficult situations. These smart women go after their goals with confidence and use strategies that have helped them keep their businesses going through tough times. This project shows how resilient and determined these Lebanese women entrepreneurs are by shedding light on their struggles and strategies. The study shows how important their contributions to the Lebanese entrepreneurial scene are and how important their business ventures are to keeping the economy going during tough times. This study can be used as a resource by aspiring female entrepreneurs, policymakers, and others in Lebanon who want to help the economy grow and give women more power. It also gives more insight about being an entrepreneur and being resilient in a crisis-filled environment by looking at the problems Lebanese women business-owners face and how they deal with them. In the end, this project shows how incredibly strong and resourceful Lebanese women business-owners are when they face problems. Their creativity and ability to keep going in the face of rapid change can teach a lot about how to support and empower women business-owners in Lebanon and elsewhere.