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Title: The impact of SR factors on the purchasing behavior of consumers during an economic recession : a case of a Lebanese restaurant
Authors: Abed, Kinana Al-
Advisors: Rahbani, George El 
Keywords: Social responsibility, Economical responsibility, Legal responsibility, Ethical responsibility, Philanthropic responsibility, Purchasing behavior
Subjects: Business logistics--Social aspects.
Business logistics--Environmental aspects.
Social responsibility of business--Lebanon--Case studies
Dissertations, Academic
University of Balamand--Dissertations
Issue Date: 2022
Recently social responsibility has been a frequent topic among the business world. As the concept progressed throughout the year’s businesses have started to include social responsibility activities in their operation for it has been shown that it affects consumer behavior especially their purchasing behavior, and may provide business with a competitive edge.
In a struggling economy coupled with an ongoing pandemic, businesses especially restaurants are suffering to survive. Therefore, since social responsibility seems to impact purchasing behavior, the study aims to investigate the impact of social responsibility factors on the purchasing behavior of Lebanese consumers in the context of restaurants, taking into consideration the factor of price.
Includes bibliographical references (p. 60-62)
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Ezproxy URL: Link to full text
Type: Project
Appears in Collections:UOB Theses and Projects

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