The impact of SR factors on the purchasing behavior of consumers during an economic recession : a case of a Lebanese restaurant

Abstract

Recently social responsibility has been a frequent topic among the business world. As the concept progressed throughout the year’s businesses have started to include social responsibility activities in their operation for it has been shown that it affects consumer behavior especially their purchasing behavior, and may provide business with a competitive edge. In a struggling economy coupled with an ongoing pandemic, businesses especially restaurants are suffering to survive. Therefore, since social responsibility seems to impact purchasing behavior, the study aims to investigate the impact of social responsibility factors on the purchasing behavior of Lebanese consumers in the context of restaurants, taking into consideration the factor of price.