Please use this identifier to cite or link to this item:
Title: Sustaining green Koura : an instagram account fulfilling the needs of a practical oriented project
Authors: Obeid, Carmen
Advisors: Khoury, Josiane El 
Keywords: Sustainability, Environment, Youth power
Subjects: Sustainable development--Lebanon
Environmental protection--Case studies
Dissertations, Academic
University of Balamand--Dissertations
Issue Date: 2021
Environmental deterioration is a prevalent problem in the twenty first century. Human actions are considered the major cause for this issue. This practical-oriented project aims to slow down the ecological damage in the Koura district of North Lebanon by striving to make it environmentally sustainable. Based on a theoretical framework and via Instagram, it uses an Integrated Marketing Campaign to spread awareness, and to offer feasible solutions through the existing youth potential. Original videos, posts, infographics, IGTVs, and IG stories had been created to fit within the intended framework, and to promote the initiative.
Includes bibliographical references (p. 25-26)
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Ezproxy URL: Link to full text
Type: Project
Appears in Collections:UOB Theses and Projects

Show full item record

Record view(s)

checked on Aug 15, 2022

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.