Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/5124
Title: Sustaining green Koura : an instagram account fulfilling the needs of a practical oriented project
Authors: Obeid, Carmen
Advisors: Khoury, Josiane El 
Keywords: Sustainability, Environment, Youth power
Issue Date: 2021
Abstract: 
Environmental deterioration is a prevalent problem in the twenty first century. Human actions are considered the major cause for this issue. This practical-oriented project aims to slow down the ecological damage in the Koura district of North Lebanon by striving to make it environmentally sustainable. Based on a theoretical framework and via Instagram, it uses an Integrated Marketing Campaign to spread awareness, and to offer feasible solutions through the existing youth potential. Original videos, posts, infographics, IGTVs, and IG stories had been created to fit within the intended framework, and to promote the initiative.
Description: 
Includes bibliographical references (p. 25-26)
URI: https://scholarhub.balamand.edu.lb/handle/uob/5124
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Type: Project
Appears in Collections:UOB Theses and Projects

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