Sustaining green Koura : an instagram account fulfilling the needs of a practical oriented project

Abstract

Environmental deterioration is a prevalent problem in the twenty first century. Human actions are considered the major cause for this issue. This practical-oriented project aims to slow down the ecological damage in the Koura district of North Lebanon by striving to make it environmentally sustainable. Based on a theoretical framework and via Instagram, it uses an Integrated Marketing Campaign to spread awareness, and to offer feasible solutions through the existing youth potential. Original videos, posts, infographics, IGTVs, and IG stories had been created to fit within the intended framework, and to promote the initiative.