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dc.contributor.advisorKhoury, Josiane Elen_US
dc.contributor.authorObeid, Carmenen_US
dc.descriptionIncludes bibliographical references (p. 25-26)en_US
dc.description.abstractEnvironmental deterioration is a prevalent problem in the twenty first century. Human actions are considered the major cause for this issue. This practical-oriented project aims to slow down the ecological damage in the Koura district of North Lebanon by striving to make it environmentally sustainable. Based on a theoretical framework and via Instagram, it uses an Integrated Marketing Campaign to spread awareness, and to offer feasible solutions through the existing youth potential. Original videos, posts, infographics, IGTVs, and IG stories had been created to fit within the intended framework, and to promote the initiative.en_US
dc.description.statementofresponsibilityby Carmen Obeiden_US
dc.format.extent1 online resource (viii, 36 pages) : ill., tablesen_US
dc.rightsThis object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holderen_US
dc.subjectSustainability, Environment, Youth poweren_US
dc.subject.lcshSustainable development--Lebanonen_US
dc.subject.lcshEnvironmental protection--Case studiesen_US
dc.subject.lcshDissertations, Academicen_US
dc.subject.lcshUniversity of Balamand--Dissertationsen_US
dc.titleSustaining green Koura : an instagram account fulfilling the needs of a practical oriented projecten_US
dc.contributor.corporateUniversity of Balamanden_US
dc.contributor.departmentDepartment of Mass Media and Communicationen_US
dc.contributor.facultyFaculty of Arts and Sciencesen_US
dc.contributor.institutionUniversity of Balamanden_US
dc.description.degreeMA in Public Relations, Marketing and Advertisingen_US
dc.relation.ispartofbookseriesUniversity of Balamand. Graduate Projecten_US
Appears in Collections:UOB Theses and Projects
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