Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/4717
Title: UNHCR's self-image : an assessment of its corporate identity and corporate image
Other Titles: UNHCR's self-image : an assessment of its corporate identity & corporate image
Authors: Dairi, Josephine
Advisors: Khoury, Josiane El 
Subjects: Corporate image--Case studies
Issue Date: 2015
Abstract: 
Since companies and institutions in todays world not only market their product and services, but also themselves, increasing attention is given to their identity and image. This paper tackles the dimension of corporate identity based on Melewars taxonomy in reference to the UNHCR bureau in Lebanon. By examining the proposed conceptual model, this study determines the perceived image of the organization. The thesis aims to uncover how the corporate identity and corporate image are consistent with the UNHCRs framework. The research follows a qualitative approach which is supported by a semistructured interview and focus groups discussion, analyzed based on Melewars taxonomy components. The findings of the study show a dissonance between the corporate identity and corporate image of the UNHCR.
Description: 
Includes bibliographical references (p.78-84).

Supervised by Dr. Josiane El Khoury.
URI: https://scholarhub.balamand.edu.lb/handle/uob/4717
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Ezproxy URL: Link to full text
Type: Thesis
Appears in Collections:UOB Theses and Projects

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