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|Title:||UNHCR's self-image : an assessment of its corporate identity and corporate image||Other Titles:||UNHCR's self-image : an assessment of its corporate identity & corporate image||Authors:||Dairi, Josephine||Advisors:||Khoury, Josiane El||Subjects:||Corporate image--Case studies||Issue Date:||2015||Abstract:||
Since companies and institutions in todays world not only market their product and services, but also themselves, increasing attention is given to their identity and image. This paper tackles the dimension of corporate identity based on Melewars taxonomy in reference to the UNHCR bureau in Lebanon. By examining the proposed conceptual model, this study determines the perceived image of the organization. The thesis aims to uncover how the corporate identity and corporate image are consistent with the UNHCRs framework. The research follows a qualitative approach which is supported by a semistructured interview and focus groups discussion, analyzed based on Melewars taxonomy components. The findings of the study show a dissonance between the corporate identity and corporate image of the UNHCR.
Includes bibliographical references (p.78-84).
Supervised by Dr. Josiane El Khoury.
|URI:||https://scholarhub.balamand.edu.lb/handle/uob/4717||Rights:||This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder||Ezproxy URL:||Link to full text||Type:||Thesis|
|Appears in Collections:||UOB Theses and Projects|
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