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dc.contributor.advisorKhoury, Josiane Elen_US
dc.contributor.authorDairi, Josephineen_US
dc.descriptionIncludes bibliographical references (p.78-84).en_US
dc.descriptionSupervised by Dr. Josiane El Khoury.en_US
dc.description.abstractSince companies and institutions in todays world not only market their product and services, but also themselves, increasing attention is given to their identity and image. This paper tackles the dimension of corporate identity based on Melewars taxonomy in reference to the UNHCR bureau in Lebanon. By examining the proposed conceptual model, this study determines the perceived image of the organization. The thesis aims to uncover how the corporate identity and corporate image are consistent with the UNHCRs framework. The research follows a qualitative approach which is supported by a semistructured interview and focus groups discussion, analyzed based on Melewars taxonomy components. The findings of the study show a dissonance between the corporate identity and corporate image of the UNHCR.en_US
dc.description.statementofresponsibilityby Josephine Dairien_US
dc.format.extentix, 108 p. :ill.,tables ;30 cmen_US
dc.rightsThis object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holderen_US
dc.subject.lcshCorporate image--Case studiesen_US
dc.titleUNHCR's self-image : an assessment of its corporate identity and corporate imageen_US
dc.title.alternativeUNHCR's self-image : an assessment of its corporate identity & corporate imageen_US
dc.contributor.departmentDepartment of Mass Media and Communicationen_US
dc.contributor.facultyFaculty of Arts and Sciencesen_US
dc.contributor.institutionUniversity of Balamanden_US
dc.description.degreeMA in Mass Communicationsen_US
Appears in Collections:UOB Theses and Projects
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