Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/4696
Title: Celebrities' role in sales and team loyalty : case study in North Lebanon of Cristiano Ronaldos move to Juventus
Authors: Frangieh, Maria
Advisors: Abdel Nour, Sharif
Subjects: Advertising campaigns
Advertising--Brand name products--Lebanon
Issue Date: 2019
Description: 
Includes bibliographical references (p. 77-92).
URI: https://scholarhub.balamand.edu.lb/handle/uob/4696
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Ezproxy URL: Link to full text
Type: Thesis
Appears in Collections:UOB Theses and Projects

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