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https://scholarhub.balamand.edu.lb/handle/uob/4696| Title: | Celebrities' role in sales and team loyalty : case study in North Lebanon of Cristiano Ronaldos move to Juventus | Authors: | Frangieh, Maria | Advisors: | Abdel Nour, Sharif | Subjects: | Advertising campaigns Advertising--Brand name products--Lebanon |
Issue Date: | 2019 | Description: | Includes bibliographical references (p. 77-92). |
URI: | https://scholarhub.balamand.edu.lb/handle/uob/4696 | Rights: | This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder | Type: | Thesis |
| Appears in Collections: | UOB Theses and Projects |
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