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Title: Celebrities' role in sales and team loyalty : case study in North Lebanon of Cristiano Ronaldos move to Juventus
Authors: Frangieh, Maria
Advisors: Abdel Nour, Sharif
Subjects: Advertising campaigns
Advertising--Brand name products--Lebanon
Issue Date: 2019
Includes bibliographical references (p. 77-92).
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Type: Thesis
Appears in Collections:UOB Theses and Projects

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