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|Title:||Celebrities' role in sales and team loyalty : case study in North Lebanon of Cristiano Ronaldos move to Juventus||Authors:||Frangieh, Maria||Advisors:||Abdel Nour, Sharif||Subjects:||Advertising campaigns
Advertising--Brand name products--Lebanon
Includes bibliographical references (p. 77-92).
Supervised by Dr. Sharif Abdel Nour.
|URI:||https://scholarhub.balamand.edu.lb/handle/uob/4696||Rights:||This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder||Type:||Thesis|
|Appears in Collections:||UOB Theses and Projects|
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