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Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/4696
DC FieldValueLanguage
dc.contributor.advisorAbdel Nour, Sharifen_US
dc.contributor.authorFrangieh, Mariaen_US
dc.date.accessioned2020-12-23T14:44:00Z-
dc.date.available2020-12-23T14:44:00Z-
dc.date.issued2019-
dc.identifier.urihttps://scholarhub.balamand.edu.lb/handle/uob/4696-
dc.descriptionIncludes bibliographical references (p. 77-92).en_US
dc.description.statementofresponsibilityby Maria Frangiehen_US
dc.format.extentvii, 103 p. :ill. ;30 cm +1 CD-Rom (4 3/4 in.)en_US
dc.language.isoengen_US
dc.rightsThis object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holderen_US
dc.subject.lcshAdvertising campaignsen_US
dc.subject.lcshAdvertising--Brand name products--Lebanonen_US
dc.titleCelebrities' role in sales and team loyalty : case study in North Lebanon of Cristiano Ronaldos move to Juventusen_US
dc.typeThesisen_US
dc.contributor.corporateUniversity of Balamanden_US
dc.contributor.departmentDepartment of Mass Media and Communicationen_US
dc.contributor.facultyFaculty of Arts and Sciencesen_US
dc.contributor.institutionUniversity of Balamanden_US
dc.date.catalogued2019-06-03-
dc.description.degreeMA in Mass Communicationsen_US
dc.description.statusPublisheden_US
dc.identifier.ezproxyURLhttp://ezsecureaccess.balamand.edu.lb/login?url=http://uoblibraries.balamand.edu.lb/projects_and_theses/1104219347.pdfen_US
dc.identifier.OlibID192254-
dc.provenance.recordsourceOliben_US
Appears in Collections:UOB Theses and Projects
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