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|Title:||The representation of women in Lebanese television commercials : (food/beverages, detergents, and beauty products)||Authors:||Hoss, Stephanie El||Advisors:||Khoury, Josiane El||Subjects:||Mass media and women--Lebanon
Feminism and mass media
University of Balamand--Dissertations
People are constantly bombarded with different commercials whether while theyre watching television or while watching videos online. These commercials represent women in a certain way which tends to either reflect the real image of these women in society or over-exaggerate the stereotypical role of women. This research study focuses on the representation of Lebanese women in various Lebanese commercials. In this study I chose the qualitative analysis over the quantitative analysis. The qualitative analysis was performed by a thorough content analysis of various Lebanese commercials. These commercials were dissected in order to identify the role of women presented in them. After further research, I have concluded that advertisements tend to reflect the reality we live in. Therefore, in the following paper you will be able to notice how women in Lebanese advertisements are a mirror image of the actual Lebanese woman.
Includes bibliographical references (p. 63-68).
|URI:||https://scholarhub.balamand.edu.lb/handle/uob/4692||Rights:||This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder||Ezproxy URL:||Link to full text||Type:||Thesis|
|Appears in Collections:||UOB Theses and Projects|
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