The representation of women in Lebanese television commercials : (food/beverages, detergents, and beauty products)

Abstract

People are constantly bombarded with different commercials whether while theyre watching television or while watching videos online. These commercials represent women in a certain way which tends to either reflect the real image of these women in society or over-exaggerate the stereotypical role of women. This research study focuses on the representation of Lebanese women in various Lebanese commercials. In this study I chose the qualitative analysis over the quantitative analysis. The qualitative analysis was performed by a thorough content analysis of various Lebanese commercials. These commercials were dissected in order to identify the role of women presented in them. After further research, I have concluded that advertisements tend to reflect the reality we live in. Therefore, in the following paper you will be able to notice how women in Lebanese advertisements are a mirror image of the actual Lebanese woman.