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|Title:||The Lebanese cinema industry : the case of grand cinemas||Authors:||Abboud, Sarah||Advisors:||Khayr Yaacoub, Hala||Subjects:||Motion pictures theaters--Lebanon
Due to the very public nature of its products and its intrinsic need for publicity, the film industry is considered as one of the most visible industries in the world while being the most secretive in terms of its corporate and operational practices. This case study aims to explore the Lebanese cinema industry through Grand Cinemas, a family owned movie theater chain in the Levant area. Grand Cinemas is Lebanons largest cinema chain with 10 multiplexes across 7 cities. It currently operates in three countries: Lebanon, Jordan and Kuwait with 82 screens, 12,581 seats and around 280 employees. This qualitative case study follows an inductive approach combining descriptive, exploratory and explanatory purposes. For a deep understanding of the case study, data collection was done through 13 in-depth interviews with both the higher ranks of Grand Cinemas and people working in the cinema industry. The findings of this case study indicate that Grand Cinemas success was accomplished through its contribution to satisfying a basic need for entertainment in a turbulent and scared region of the world. Their success is a translation of its employee dedication, consistency in the quality of their services, and their customer relations.
Includes bibliographical references (p.66-69).
Supervised by Dr. Hala Khayr.
|URI:||https://scholarhub.balamand.edu.lb/handle/uob/4097||Rights:||This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder||Ezproxy URL:||Link to full text||Type:||Thesis|
|Appears in Collections:||UOB Theses and Projects|
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