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Title: The impact of advertising on over-indebtedness of consumers in Lebanon : from a commercial banking perspective
Authors: Ahmad, Ali
Ayoubi, Maha
Nasr, Dalia
Advisors: Najjar, Samer
Subjects: Advertising--Economic aspects--Lebanon
Issue Date: 2018
The purpose of this study is to investigate how consumerism and credit debts are influenced by advertising in the presence of extensive credit availability. It is observed that advertising has substantial effect on excessive spending. Moreover, the availability of credit may have paved the way for huge amount of debt amongst Lebanese. External and internal influences such as financial and debt illiteracy, sociocultural and socioeconomic pressures, and mainly media and advertising play a key role in consumers over-indebtedness. In addition to external influences, it highlights the responsibility of financial institutions, such as banks, in driving Lebanese customers into over-indebtedness. Enhancing our understanding of what over-indebtedness is and how it is caused, the paper provides the basis for tailoring over-indebtedness solutions to the root causes of the phenomenon and addressing the challenge at all suitable levels. A qualitative supply-side research methodology is conducted through focus groups with key informants of banking sector involved with consumer credit and debt. Key intervention strategies are proposed in relation to consumer education, financial services regulations to target and support over-indebted households.
Includes bibliographical references (p. 68-77).

Supervised by Dr. Samer Najjar.
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Ezproxy URL: Link to full text
Type: Thesis
Appears in Collections:UOB Theses and Projects

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