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dc.contributor.advisorNajjar, Sameren_US
dc.contributor.authorAhmad, Alien_US
dc.contributor.authorAyoubi, Mahaen_US
dc.contributor.authorNasr, Daliaen_US
dc.descriptionIncludes bibliographical references (p. 68-77).en_US
dc.descriptionSupervised by Dr. Samer Najjar.en_US
dc.description.abstractThe purpose of this study is to investigate how consumerism and credit debts are influenced by advertising in the presence of extensive credit availability. It is observed that advertising has substantial effect on excessive spending. Moreover, the availability of credit may have paved the way for huge amount of debt amongst Lebanese. External and internal influences such as financial and debt illiteracy, sociocultural and socioeconomic pressures, and mainly media and advertising play a key role in consumers over-indebtedness. In addition to external influences, it highlights the responsibility of financial institutions, such as banks, in driving Lebanese customers into over-indebtedness. Enhancing our understanding of what over-indebtedness is and how it is caused, the paper provides the basis for tailoring over-indebtedness solutions to the root causes of the phenomenon and addressing the challenge at all suitable levels. A qualitative supply-side research methodology is conducted through focus groups with key informants of banking sector involved with consumer credit and debt. Key intervention strategies are proposed in relation to consumer education, financial services regulations to target and support over-indebted households.en_US
dc.description.statementofresponsibilityby Ali Ahmad, Maha Ayoubi, Dalia Nasren_US
dc.format.extentix, 77 p. :ill., tables ;30 cmen_US
dc.rightsThis object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holderen_US
dc.subject.lcshAdvertising--Economic aspects--Lebanonen_US
dc.titleThe impact of advertising on over-indebtedness of consumers in Lebanon : from a commercial banking perspectiveen_US
dc.contributor.departmentDepartment of Business Administrationen_US
dc.contributor.facultyFaculty of Business and Managementen_US
dc.contributor.institutionUniversity of Balamanden_US
dc.description.degreeMaster in Business Administration (MBA)en_US
Appears in Collections:UOB Theses and Projects
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