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|Title:||The effect of sports sponsorship on sponsoring firms : an event study||Authors:||Kiwan, Maria
|Advisors:||Mardini, Patrick||Subjects:||Sports sponsorship--Lebanon--Case studies||Issue Date:||2017||Abstract:||
The paper shows that sports sponsorship in Lebanon has a positive effect on the value of the sponsoring firms. Event study approach is used to analyze the stock price abnormal returns, for 150 daily closing prices, of 2 publicly traded firms on Beirut Stock Exchange (BSE) that are sponsoring the BLOM Bank Beirut Marathon 2012 event. Abnormal returns are measured by regressing the logarithmic returns of the sponsoring firms on BLOM Stock Index (BSI), the benchmark index. The Cumulative effect of abnormal returns is captured through event windows stretching from t=-3 to t=+3. The results confirm that the cumulative average abnormal return (CAAR) of both firms is positive during t=-1 to t=+1.
Includes bibliographical references (p. 27-30).
Supervised by Dr. Patrick Mardini.
|URI:||https://scholarhub.balamand.edu.lb/handle/uob/3625||Rights:||This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder||Ezproxy URL:||Link to full text||Type:||Project|
|Appears in Collections:||UOB Theses and Projects|
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