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dc.contributor.advisorMardini, Patricken_US
dc.contributor.authorKiwan, Mariaen_US
dc.contributor.authorBoustany, Nouhaden_US
dc.descriptionIncludes bibliographical references (p. 27-30).en_US
dc.descriptionSupervised by Dr. Patrick Mardini.en_US
dc.description.abstractThe paper shows that sports sponsorship in Lebanon has a positive effect on the value of the sponsoring firms. Event study approach is used to analyze the stock price abnormal returns, for 150 daily closing prices, of 2 publicly traded firms on Beirut Stock Exchange (BSE) that are sponsoring the BLOM Bank Beirut Marathon 2012 event. Abnormal returns are measured by regressing the logarithmic returns of the sponsoring firms on BLOM Stock Index (BSI), the benchmark index. The Cumulative effect of abnormal returns is captured through event windows stretching from t=-3 to t=+3. The results confirm that the cumulative average abnormal return (CAAR) of both firms is positive during t=-1 to t=+1.en_US
dc.description.statementofresponsibilityby Maria Kiwan, Nouhad Boustanyen_US
dc.format.extentviii, 34 p. :ill., tables ;30 cmen_US
dc.rightsThis object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holderen_US
dc.subject.lcshSports sponsorship--Lebanon--Case studiesen_US
dc.titleThe effect of sports sponsorship on sponsoring firms : an event studyen_US
dc.contributor.departmentDepartment of Business Administrationen_US
dc.contributor.facultyFaculty of Business and Managementen_US
dc.contributor.institutionUniversity of Balamanden_US
dc.description.degreeMaster of Science in Accounting and Finance (MSAF)en_US
Appears in Collections:UOB Theses and Projects
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