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|Title:||Strategic planning in SMEs : an exploratory study in North Lebanon||Authors:||Gerges, Michel
|Advisors:||Khayr Yaacoub, Hala||Subjects:||Small business--Lebanon--Case studies
Small business--Management--Case studies
Strategic planning--Case studies
In an attempt to examine the strategic planning process of SMEs in the North of Lebanon, particularly their awareness of strategic management importance, managerial decision making, and the familiarity of firms with the clusterization, a qualitative research using in-depth semi-structured interviews was conducted with 14 founders or managers of SMEs located in the North of Lebanon. The choice of qualitative research was based on the fact that our research tackles a nascent topic in the Lebanese context. Hence, the qualitative approach has been more valid and appropriate. Thematic analysis was used to analyze the interview transcripts. Analysis has revealed that formal planning in North Lebanon is almost absent in these SMEs, and firms are still unaware of the urgent need for such a strategic process.
Includes bibliographical references (p.52-57).
Supervised by Dr. Hala Khayr.
|URI:||https://scholarhub.balamand.edu.lb/handle/uob/3573||Rights:||This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder||Ezproxy URL:||Link to full text||Type:||Project|
|Appears in Collections:||UOB Theses and Projects|
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