Please use this identifier to cite or link to this item:
Title: The fashion design indusrty : a business perspective
Authors: Mitri, Elie
Saliba, Donna
Advisors: Khayr Yaacoub, Hala 
Subjects: Fashion merchandising--Lebanon
Issue Date: 2013
Inspired by the success and fame of icon fashion designers, many small designers attempt to start up their own business or expand their existing one. However, these fashions designers are faced by several internal and external challenges. To overcome these challenges, fashion designers should enhance both their design and business skills. Their business venture requires an exhaustive knowledge and experience in management, marketing and strategic planning. The following study attempts to understand the challenges faced by fashion designers and links their business orientation with business performance, effectiveness and satisfaction. Based on the findings, we recommend that business skills should be applied more in the fashion design industry. Lebanese fashion designers lack these business skills therefore they should acquire them either through education or experience. Add to that, Lebanese designers face several challenges which are lack of governmental support, scarcity of financial resources, highly competitive market, and lack of Lebanese fabric manufacturers.
Includes bibliographical references (p.46-48).

Supervised by Dr. Hala Kheir.
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Ezproxy URL: Link to full text
Type: Project
Appears in Collections:UOB Theses and Projects

Show full item record

Record view(s)

checked on Oct 26, 2021

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.