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|Title:||Online presence of Lebanese firms : an exploratory study of firms registered at the CCIAT||Authors:||Husseini, Farah
|Advisors:||Khayr Yaacoub, Hala||Subjects:||Electronic commerce--Lebanon||Issue Date:||2012||Abstract:||
The research tested 14824 firms registered at the Chamber of Commerce, Industry and Agriculture of Tripoli and North Lebanon for online presence. Three types of mutually none exclusive online presence was chosen: privately owned websites, third party websites or social media presence via Facebook and Twitter; these firms represent the entirety of the chambers registered companies. The study was conducted using purely online public materials i.e. the CCIATs website and Google search engine. Firms were allocated into Categories, Provinces and Fields in order to widen research scope. Descriptive statistic was used in the analysis to answer the key research questions.
Includes bibliographical references (p.88-97).
Supervised by Dr. Hala Khayr Yaacoub.
|URI:||https://scholarhub.balamand.edu.lb/handle/uob/3523||Rights:||This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder||Ezproxy URL:||Link to full text||Type:||Project|
|Appears in Collections:||UOB Theses and Projects|
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