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https://scholarhub.balamand.edu.lb/handle/uob/3509| Title: | The marketing mix of publishing institutions | Authors: | Maasarani, Ahmad Saliba, Gerard Awad, Wiam |
Advisors: | Ismail, Zouhair | Subjects: | Publishers and publishing--Lebanon--Marketing | Issue Date: | 2009 | Description: | Includes bibliographical references (p.53-55). Supervised by Dr. Zouhair Ismail. |
URI: | https://scholarhub.balamand.edu.lb/handle/uob/3509 | Rights: | This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder | Ezproxy URL: | Link to full text | Type: | Project |
| Appears in Collections: | UOB Theses and Projects |
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