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Title: The marketing mix of publishing institutions
Authors: Maasarani, Ahmad
Saliba, Gerard
Awad, Wiam
Advisors: Ismail, Zouhair
Subjects: Publishers and publishing--Lebanon--Marketing
Issue Date: 2009
Includes bibliographical references (p.53-55).

Supervised by Dr. Zouhair Ismail.
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Type: Project
Appears in Collections:UOB Theses and Projects

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