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UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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https://scholarhub.balamand.edu.lb/handle/uob/3509| Title: | The marketing mix of publishing institutions | Authors: | Maasarani, Ahmad Saliba, Gerard Awad, Wiam |
Advisors: | Ismail, Zouhair | Subjects: | Publishers and publishing--Lebanon--Marketing | Issue Date: | 2009 | Description: | Includes bibliographical references (p.53-55). Supervised by Dr. Zouhair Ismail. |
URI: | https://scholarhub.balamand.edu.lb/handle/uob/3509 | Rights: | This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder | Ezproxy URL: | Link to full text | Type: | Project |
| Appears in Collections: | UOB Theses and Projects |
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