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Title: Line-extension of fast-moving consumer-products : The case of the Lebanese consumer experiense
Authors: Naja, Lina K.
Advisors: Ismail, Zouhair
Subjects: Marketing--Lebanon--Case studies
Branding (Marketing)--Case studies
Consumer behavior--Lebanon--Case studies
Issue Date: 2008
Includes bibliographical references (p.63-p.68).
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Type: Project
Appears in Collections:UOB Theses and Projects

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