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Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/3505
DC FieldValueLanguage
dc.contributor.advisorIsmail, Zouhairen_US
dc.contributor.authorNaja, Lina K.en_US
dc.date.accessioned2020-12-23T14:36:28Z-
dc.date.available2020-12-23T14:36:28Z-
dc.date.issued2008-
dc.identifier.urihttps://scholarhub.balamand.edu.lb/handle/uob/3505-
dc.descriptionIncludes bibliographical references (p.63-p.68).en_US
dc.description.statementofresponsibilityBy Lina K. Naja ; supervised by Mr. Zouhair Ismailen_US
dc.format.extentvi, 80p. :ill.,tables. +1 computer optical disc (4 3/4 in) (2 copies)en_US
dc.language.isoengen_US
dc.rightsThis object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holderen_US
dc.subject.lcshMarketing--Lebanon--Case studiesen_US
dc.subject.lcshBranding (Marketing)--Case studiesen_US
dc.subject.lcshConsumer behavior--Lebanon--Case studiesen_US
dc.titleLine-extension of fast-moving consumer-products : The case of the Lebanese consumer experienseen_US
dc.typeProjecten_US
dc.contributor.departmentDepartment of Business Administrationen_US
dc.contributor.facultyFaculty of Business and Managementen_US
dc.contributor.institutionUniversity of Balamanden_US
dc.date.catalogued2009-02-19-
dc.description.degreeMaster in Business Administration (MBA)en_US
dc.description.statusUnpublisheden_US
dc.identifier.OlibID93334-
dc.provenance.recordsourceOliben_US
Appears in Collections:UOB Theses and Projects
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